3 Surefire Ways to Know If You’re Ready to Hire an Online Business Manager

Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?

Are you feeling overwhelmed, over-stressed, and not sure where to turn?

Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?

Your business may be ready to hire an Online Business Manager (OBM).

When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.

If you’re like most women business owners, you started your business for some or all of the following reasons:

You wanted control over your time and the money you make
You wanted your work to have an impact in the world
Sick of the 9-5 grind
Have a business you can schedule around your family and personal goals
Commit to something bigger than yourself
Create financial and time freedom
If you have a multiple 6-7-figure business, it may be time to step out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level.
The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.

Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.

If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.

While reading all this article, you may be wondering if it’s time for you to hire an Online Business Manager.

Here are three ways to know you’re ready.

Financial Readiness

Hiring an Online Business Manager is a long-term investment. An OBM does not replace a team of people who are responsible for executing tasks – you can hire any number of virtual assistants for task completion. An Online Business Manager runs your business while you step into the CEO and leadership role.

Psychological Readiness

You’re ready to turn loose a certain amount of control in your business to someone you trust. You know you need help in business, and you don’t want to be the only one in charge anymore. You understand it may be uncomfortable to turn over some control to someone else, but you’re willing to do it because deep down, you know it’s time. And you’re ready to let go of what you don’t truly enjoy to return to using your unique gifts to grow the business.

Lifestyle Readiness

You’re ready to have balance and get your life back. You’re ready to feel a renewed sense of passion for what you do, and you’re looking forward to having the time to create and strategize. As you let loose of the manager’s role, you’ll feel refreshed and energetic, and you’ll step into focusing ONLY on what you can do to grow the business.

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Importance of Family Business Management

Ready to be at the wheel?
March 10 and 11, 2018 gave aspiring and budding entrepreneurs an opportunity to connect and collaborate. As the best and brightest minds came together and brainstormed on on how to fuel their business growth. It is the most important aspect in any of the business. The conference at IIT Mumbai brought together the best breed of entrepreneurs, innovators, venture capitalists, business model creators, consultants, policy-makers, academicians, and business practitioners to present and discuss innovation and success under the aegis of entrepreneurship for Small and Medium Businesses.

Over the past decade or so, in the dilemma between joining family owned businesses and higher studies. The scales have been tipping towards entrepreneurship and joining family owned businesses.

Let us explore the genesis and the reason why:

The Genesis
Today, family-owned businesses account for two-thirds of the world’s businesses and generate most of the world’s economic output, employment and wealth. In many regions of the world, family companies dominate the economy. “Family-controlled firms now make up 19% of the companies in the Fortune Global 500,” states The Economist. In India alone, 67% businesses are family run. McKinsey forecasts, that by 2025,there will be more than 15,000 companies worldwide with at least $1 billion in annual revenues, of which 37% will be emerging-market family firms.

The need
There is a need for Family Business Management Programs whether you are in a successful family business or you are into a business facing challenges and trying to bring about a changeover.

Successful family business:

Successful family businesses are successful because families see important changes in their industry. Simply put, successful families are entrepreneurial. Also,families succeed because they invest in productive activities, emphasise growing assets, and consume relatively little of their wealth. These families maintain a culture that encourages family members to create things of lasting value. It’s not surprising that these families encourage entrepreneurs. Furthermore,successful families remain reasonably united, keeping supportive members loyal to one another and to the family’s mission. Over generations, as families become more diverse, it is likely that only a few relatives per generation will directly work in the business.

Outside-the-business members might still support family philanthropic efforts or social activities, and sometimes that level of involvement is enough to maintain family unity. But investing in family entrepreneurs can also keep talented members contributing to the broader family’s wealth and mission. Investing in family entrepreneurs has to be done objectively based on the feasibility of their business plans, and also fairly within the family. Even if some entrepreneurial projects don’t succeed, these investments will help you spot talent to keep your business growing. And you are sending an important message: this family is committed to creating value.

Family businesses – facing challenges
While family businesses on average are stronger performers than other types of enterprise, they face distinct challenges that need to be managed. This constraint often kills the family business.

This creates the need for a course of study in Family Business Management that helps students understand how to capitalize on the strengths, navigate the challenges, and guard against the weaknesses of the companies and the families that own them.

How is Family Business Management program different from an MBA in Entrepreneurship?
Both Family Business Management and an MBA in Entrepreneurship prepare you for setting up and gearing your own business. However, there is a subtle difference. Unlike MBA in Entrepreneurship which prepares students for a setting up a business, the Family Business Management programme is targeted at family business owners looking to sustain, scale and grow their businesses. The content and pedagogy includes concepts of entrepreneurship, business sustainability, market trends which thereby lead to portfolio expansion and business growth. The program would help you evaluate the state of your family businesses and gear you towards accelerating your business to the next level.

Colleges/Institutes for Entrepreneurial Management
Xavier School of Management (XLRI),Jamshedpur, offering a full-time six-month Post Graduate Programme for Certificate in Entrepreneurship Management (PGPCEM).

Entrepreneurship Development Institute of India, Gandhinagar,offering a two-year, full-time, residential Post Graduate Diploma in Management-Business Entrepreneurship (PGDM-BE).

SP Jain Institute of Management and Research – Mumbai,Start Your Business Certification Program (SYB), Grow Your Business Certification Program (GYB), The Entrepreneurial Manager (TEM).

Narsee Monjee Institute of Management Studies,Mumbai,M.B.A in Social Entrepreneurship

Xavier Institute of Management and Entrepreneurship – Bangalore, offering one year Entrepreneurial Development Programme (EDP)

Nirma Institute of Management,Ahmedabad,offering regular two-year MBA specialising in Family Business & Entrepreneurship.

Amity Business School,Noida, offering two year M.B.A in Entrepreneurship

IIM, Bangalore, specialization in Entrepreneurs & Family Businesses.

IIM Udaipur, Management Development Program for Women Entrepreneurs.

National Institute for Entrepreneurship & Small Business Development (NIESBUD), Delhi
The NIESBUD is an apex institute in the area of entrepreneurship and small business development under the Ministry of Micro, Small and Medium Enterprises, Government of India. It oversees the activities of various institutions and agencies engaged in entrepreneurship development, particularly in the area of small industry and small business. It also provides numerous training and development courses for budding entrepreneurs and small businesses.

Making the right choice:
In the world of family business, the entrepreneurs we celebrate are usually founders of companies. If you wish to be a founder of a company, start your new venture and learn how to navigate, go in for a pure MBA in Entrepreneurship. However, if you wish to join your family business and are supposed to take care of and grow the founder’s creation, you are not expected to be entrepreneurs but to understand and carry forward the vision of the founder,an MBA in Entrepreneurship would be more helpful.

Therefore, it is imperative that you make the right and informed choice…

Are these mutually exclusive?
If this makes you think that family business management programs are incompatible to entrepreneurship. The reason is because they are for students who are in family businesses that are usually tradition-bound, multi- generational. Let me tell you, we need to blur the lines here. The family businesses need to be more entrepreneurial. They need to pass on the entrepreneurial mindset and capabilities. To create new streams of wealth across many generations- not just pass the business on from one generation to the next. We need to come up with the concept of ‘family entrepreneurship’. When a leadership transition occurs in a family business, the new generation of leadership should be careful to maintain and build on the networks and knowledge of the former leaders, while expanding their own networks. This will insure that the business can continue to be entrepreneurial into the future.

And when they do, the distinction between Entrepreneurship and Family Business Management studies would begin to blur…

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1. Know Your Market.To succeed in your home based business start up, find out what your customers want and give it to them. Ensure there is a demand for your product or service by carrying out market research. Know who your target market is. For example, will you be selling to local people or small businesses.Tip: Have a dedicated space in your house for your business and keep it completely separate from your home and family life.2. Be Original and Different.There are a lot of boring companies and products out there. Use original thinking and novel ideas to leap ahead of the competition. You can be different in the way your product is delivered and packaged or add a feature that no one else offers.Tip: Do not try to be different by having a lower price. Add value to your product or service and charge accordingly.3. Pricing.Build in all of your business costs into the pricing of your product or service. That must include marketing and advertising costs, travelling to visit clients, your salary, professional fees and how many sales you hope to make for the effort you are making.Tip: The right price is what your customers are willing to pay and should not be based on your operating costs.4. Decide How Your Business Will Operate.What is your home based business start up going to do and what does it need to do in order to succeed. Do you need a production line, stock or storage space. Are you going to provide a service, if so what tools and equipment do you need.Tip: Try not to buy brand new. Borrow or use free promotions and 30 day trials.5. Selling.As an entrepreneur you will be wearing many different hats, salesperson being one of them. Decide on your method of selling: Is it going to be phone, online, direct or affiliates. Once your business is turning a profit, you should aim to spend at least 50% of your time selling.Tip: Do not take rejection personally. It is a part of business.6. Business Management.Know what is working and what is not working for your home based business start up. You must keep on top of taxation, insurance and accounting. How will you manage the work flow if the business does better or worse than expected. If the business takes off will you need more staff. If so, where will they come from and how will you train them.Tip: Cut out that part of your business which is not making money. Do not be emotional about it.7. Financial Planning.Always do a cash flow forecast to determine your home based business start up costs. Can you carry these start up costs until cash comes in. If not will you need funding. When forecasting do not assume or guess. Base your figures upon experience. Yours or somebody else’s.Tip: Cash is king. Keep an eye on cash flow and make sure your customers pay you on time. Do not give credit unless you absolutely have to.8. Funding.If you need to raise funding for your home based business start up, consider the following sources: Your own savings, credit cards, bank overdraft, venture capitalists, business angels (wealthy individuals) or banks. You may be able to obtain government cash or cash in kind, in the form of training or innovation from the government.Tip: borrowing from family and friends can be more trouble than its worth. Look at other alternatives first.9. Outsource.When you begin your home based business start up, you will be doing all the jobs yourself. But as soon as money starts coming in, start to delegate. This can be in the form of outsourcing the mundane tasks to others. For example, your charge out rate may be $35 per hour. Outsourcing a particular task may only cost you $20/hour.Tip: Think like the business owner, not the employee. Cut costs.10. Wealth Mindset.Having a wealth mindset involves having a burning desire to succeed, faith in yourself and the business and perseverance, amongst other things.Tip: You must acquire this vital quality or you will fail.